The British Basketball League is proud to announce a ground-breaking media rights agreement for coverage of the League’s 2023/24 season with NBC Sports Regional Networks (RSN), marking a significant milestone in the League’s expansion strategy.
Through the partnership, basketball fans in the San Francisco Bay Area, Chicago, and Philadelphia regions will now have the opportunity to enjoy top-tier British basketball action on NBC Sports Bay Area, NBC Sports California, NBC Sports Chicago and NBC Sports Philadelphia, respectively.
The regional sports networks will showcase two weekly games, taking place every Thursday and Friday, along with must-see Men’s and Women’s tentpole events, including the 2024 British Basketball League Trophy Finals (Jan 27-28), the 2024 British Basketball League All-Star Game (Mar 17), and the 2024 British Basketball League Playoff Finals (May 19). Sports fans will also be treated to additional programming, including the brand-new UNBEATBALE magazine show.
This collaboration with NBC Sports Regional Networks opens new horizons for British basketball, bringing the excitement of the League to new fans in the United States. The partnership underscores the League’s commitment to reaching a broader audience and solidifying its position as a globally competitive sports entertainment product.
Highlighting this broadcast milestone, the League’s Chief Executive Officer, Aaron Radin, said:
“This deal between NBC Sports Regional Networks and the British Basketball League signifies a major step forward for our League. Bringing the excitement of British basketball to fans across these regions gives us an opportunity to welcome new fans into our League and showcase our world-class talent – a number of whom hail from American colleges – to new audiences.
“As the CEO of the League and a former NBC Universal employee, I am incredibly proud of this partnership because I know the opportunities this gives our organisation, and British basketball, to reach new fans.”
